Very interesting article on TechCrunch. Check it out, even if it is few months old. ;)
New Portals - Yahoo, Google, Facebook
Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts
Monday, January 07, 2008
Friday, September 14, 2007
One Click at a Time
Have you ever clicked on any of the ads (sponsored links) served in the Google results page?
Thinking of Google and searches, I could have easily made at least several thousand searches in the past few years (specifically with Google, few with MSN and Yahoo). But when I count how many times I've clicked on any of the ads... I remember is it 500, 100, 50, ... nope, just a mere 10.
I've always wondered how Google made so much money just out of delivering text ads, while for a guy who lives on Google searches (both at home and at work) doesn't click any of the ads served.
May be, millions and millions of people clicking thru' (at least once) is big enough to reach a hefty profit -- in billions. It may be the "one-click-at-a-time" policy working in full action. :) But how many of the clicks really benefit the advertiser?
Google and other major players charge advertisers based on pay-per-click (PPR), but how many of that clicks (or leads) that point to the advertiser's website is turned into a sales? That's questionable!
Well, until I figure this out, search and enjoy! For fun, trying googling your name.
PS: I've added "Google Ads" on this blog. And, no, I'm not trying to make millions out of these ads. :) It is just for fun!
Thinking of Google and searches, I could have easily made at least several thousand searches in the past few years (specifically with Google, few with MSN and Yahoo). But when I count how many times I've clicked on any of the ads... I remember is it 500, 100, 50, ... nope, just a mere 10.
I've always wondered how Google made so much money just out of delivering text ads, while for a guy who lives on Google searches (both at home and at work) doesn't click any of the ads served.
May be, millions and millions of people clicking thru' (at least once) is big enough to reach a hefty profit -- in billions. It may be the "one-click-at-a-time" policy working in full action. :) But how many of the clicks really benefit the advertiser?
Google and other major players charge advertisers based on pay-per-click (PPR), but how many of that clicks (or leads) that point to the advertiser's website is turned into a sales? That's questionable!
Well, until I figure this out, search and enjoy! For fun, trying googling your name.
PS: I've added "Google Ads" on this blog. And, no, I'm not trying to make millions out of these ads. :) It is just for fun!
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